We have finally completed our A2 Media Studies coursework and are rather pleased with the finished product. We look forward to our results.
Evaluation -
1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
Editing – zooms in on bens face, comedy aspect tongue in cheek similar to music videos (find one its in) and mention what time its at.
Sound – edited from original so that after break carries on at a climax rather than a cadence so that more enjoyable to watch,more continuity.
Video effects – the line effect on the stripping scenes to appear as if it is being viewed from a low quality secretive camera, makes the reader more curious about the action because of its secrecy, they feel like they are seeing something they shouldn’t be seeing which is more exciting for them.
Titles – opens with name of song which Is common in most music videos to give the audience the title of what it is so they can look out for it in future, good for advertisement etc. credits are not so similar to music video conventions but it was something we used that I think worked well. Playing the song over again on the credits allowed for a more fulfilling viewing experience for the viewer. Showing the outtakes on the credits helped on the comedy aspect, similar to films such as hangover or dodgeball.
Transitions – transitions used at start slow fading makes the beginning slow pace, the juxtaposition between this and the main video fast paced editing makes the comedy aspect more noticeable and heightens the affect.
Events – features the main singer miming the lyrics to the song and also musicians playing the song in an alternative environment, this happens in most music videos (find a good one and print screen). Parallel to this though is a plotline of the male stripper alongside the artist creating the music, two parallels alternating seen in a lot of videos (show one).
Mood – the lighting and effects added to the video create a warm mood because of the use of red and yellow warm and appealing colours. (name the effects and where they are used) This appeals to the mood of the song, contrasts nicely with the lyrics of the song “baby take off your clothes” as stripper is taking off clothes. The lyrics of a song are important to its integrity and the music video has to portray this aswell, maintaining close proximity to the songs lyrics is always seen I nearly every music video – the video is created to represent the song not the other way round so this has to be remembered throughout. Some artists choose to use the music video production as a way of showcasing and having a go at creating a piece of arthouse short movie as seen in (show one that has) but nearly always although they do this there is a connection to the music in someway.
Has a little bit of dialogue at the end to show that they are real people included in the music allows the audience a brief insight into the personality of the musicians hopefully making the artist and therefore song and video more likeable to the viewer.
Having hark the herald angels sing is a good introduction to the song, again the juxtaposition between that and the subsequent song (you can leave your hat on) is comedic and when the main song does eventually start it is more of an anticipated start because of the build up previously rather than the song starting immediately and waiting for the chorus and musical aspects of it to be the climax alone, the video can help accentuate the songs enjoyment and affect on audience.
Evaluation - Music Video Feedback
At present our music video on YouTube has gained 4,369 views which is a respectable amount in such a short time for an amateur video. It has had 8 ratings and averages a 4 and a half star rating. We have also posted the link on Facebook and this is some of the feedback we have received
"excellantiee....im sure they wll all love it at class...expect some stick from wearn those pink panties...lmao"
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"laugh my highly toned buttocks off. that was probably the longest 4 minutes and 24 seconds of my life. and the bath just looks like it's been rammed in there for no apparent reason (which it has...) n i like how you got me at the end doing my apology to the great british public but that is absolutely class even if it makes me cringe to even think about"
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"Genius!!!!!"
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"haha how amazing !!"
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"am i right to be majorly embarassed"
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"Haha that's well kwl. And where the he'll did u get those pants!? When I saw the link I thought it was going to be a guitar cover by u mitch ha sooo wrong"
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"that's legend man, charlotte will not be pleased tho lmao!"
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"Another classy performance from the mig mistro!"
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"You beauty migs, you beauty all I have too say x"
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"No I really wasn't expecting that haha ur full of surprises ;p"
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"im so horny right now"
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"I came back for a second watch"
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"Like Ryan, I was expectin a guitar cover from you lol !! Was NOT expectin tha lol x] well done guys, you had me laughin all th way through !! =)"
This is honestly all the feedback we received there was nothing negative said. This proves that our project was successful in entertaining our target audience and we are very proud to know so.
Production
Pre-production is complete and we have moved on to production. Bring on the finished products!
Pre-Production - Plot Synopsis
The plot for our music video is relatively simple. We are not aiming for a complex narrative structure but instead aiming for it to flow easily so that it is comfortably enjoyable for the viewer. The main purpose of our video is to promote the song so we have chosen a theme that is memorable to the viewer that they will relate to the song.
The video begins with three people relaxing, looking unstimulating and bored on a sofa while the hymn “Hark the Herald Angel Sings” is played non-diegetically. There is a sound similar to a DJ stalling a record and the scene abruptly changes to a male stripper. The juxtaposition aims to be shocking and comedic to the audience. There is then a definite mixture of shots following three locations. The first is that of “Joe Cocker” singing the lyrics of the song in time to the music in to a mic as if he is in a recording studio recording the song. He should be wearing headphones to emphasise the location and purpose. The second location is that of the Joe Cocker band that plays the song on instruments in time to the music and is also accompanied by Joe Cocker as if in a live showing of the track.
The third is the story that follows a male stripper as he slowly unclothes leaving the audience full of suspense and anticipation. The song climaxes in the stripper becoming naked in a subtle way and also joining in with the band members in jamming to the track. There will be a short sequence of credits after this that will show a few outtakes from the filming to add to the comedic effect, similar to what is seen in the credits of the film “Dodgeball” and “The Hangover”.
Pre-Production - Prop List
Props will be used to add authenticity to the locations and to help in creating a sense of time and place that accentuate the effectiveness of the video.
We will need –
Headphones
Keyboard
Guitar
Microphone
We will also need standard household items, such as mugs, chairs, a table, a sofa and a television remote.
Pre-Production - Costume List
Without costume the characters would be 2dimensional and their purpose and meaning would be less obvious to the viewer.
The only character in our film that really needs a costume is "The Stripper". For this character we will use smart business attire, with as many layers as possible to prolong the strip sections. The character will need to wear the following attire:- Formal shirt
- Tie
- Vest
- Smart trousers (with belt)
- Underwear
"The Singer" character will not need a specific costume, however he must wear a pair of headphones (listed in the Prop List).
"The "Friend" characters (seen at the start of the video) will need to wear casual attire, however there are no more costume restrictions for them.
Pre-Production - Cast List
Mitchell Hickman – Stripper
Chosen out of the group to be this character purely because I was the only one that would volunteer to get naked for media studies. I also make a cameo at the end appearing with the band members dancing and joining in the climax of the song.
Robert Glass – Joe Cocker
Chosen as the main star because of his flamboyance in singing the lyrics and also because of his appearance.
Ben Scott - Musician
Chosen to be the guitarist of the Joe Cocker band because his ability with guitar to aid in the authenticity of the piece.
Pre-Production - Lyric Analysis
Joe Cocker - You Can Leave Your Hat On
Baby take off your coat
Real slow
Take off your shoes
I'll take off your shoes
Baby take off your dress
Yes, yes, yes
You can leave your hat on
Go over there, turn on the light
Hey, all the lights
Come over here, stand on that chair
Yeah, that's right
Raise your arms up in the air
Now shake 'em
You give me reason to live
Sweet darling, (you can leave your hat on)
You can leave your hat on
Baby, (you can leave your hat on)
You can leave your hat on
Suspicious minds are talkin'
They're tryin' to tear us apart
They don't believe in this love of mine
They don't know what love is
Yeah, I know what love is
There ain't no way
You can leave your hat on
In the song there is reference to the image of a stripper taking off his/her clothes as the song goes on. To stay away from conventionally following every action the lyrics say in order we will use a stripper in a slightly different way. The lyrics are not extremely poetic and can be taken in a rather literal sense. We attempt to convey this literal and tongue-in-cheek feel that the music has in our music video. It shall be an attempt at a comical and feel-good interpretation of the song as we believe this is what was intended when written, and from the other media interpretations of the song we have seen in films, on TV etc.
Pre-Production - Location Report
The majority of our video will be shot in the one location but using them in different manners for different shots. The hall will be used for the audition sequence for the strippers. The rest of the video will be shot in various rooms around my house in Admaston, as shown here courtesy of google maps. We chose my house because the rooms are easily cleared out to make room for the shots to be taken against plain coloured walls and background so as to try and make the shot as authentic as possible, less like a house. The hall is the gym at New College and it was here that we took the promotional shots for the video.
Pre-Production - Decision
We have eventually decided to make a promotional release for the song "You Can Leave Your Hat On" by Joe Cocker. Our decision was based on our quest to make a comedic video that our target audience will enjoy and we believe in choosing this song then the sky's the limit. A few ideas were eliminated because they proved to be too difficult in the specificity of the locations needed and the budget would have been too high. This year, instead of starting with something complex we have decided to take something that is rather cliched and has definitely been done before and attempt to put a fresh, new twist on it. Wish us luck.
Pre-Production
Our Research is finally complete and we will now move on to the pre-production phase of our project :)
Research - Questionnaire
We made a questionnaire that we handed to our fellow classmates and to our family members etc. This was to give us a good idea of what type of music video people would enjoy seeing so that our aimed to please our target audience would be successful
.
Research - Age Ratings
Because of the somewhat sensitive or adult nature to our planned production we decided to look at the BBFC guidelines for classifying film and video. Here is what we found…
PG - Nudity
Natural nudity, with no sexual context.
12- Nudity
Nudity is allowed, but in a sexual context must be brief
and discreet.
15 - Nudity
Nudity may be allowed in a sexual context but without
strong detail. There are no constraints on nudity in a
non-sexual or educational context.
Although there is not sexual content in our video, the scenes that involve a stripper show considerable nudity and have a somewhat sexual inclination. I think we may get away with it being classified a PG if we keep the seductive scenes as innocent as possible. This would be better for us so that our video can be shown to a wider audience rather than being targeted at age 12 and over.
Research - Magazine Cover Analysis 2
The second magazine I have analysed is “NME” or “New Music Express” which is one of the leading magazines in the UK. As can be seen there are differences and similarities between “Rolling Stone” magazine. The difference in style is that “NME” goes for a more cluttered stylistic approach to its design. There are lots of things going on, colours, images, headlines, titles and writing. Where “Rolling Stone” aims to draw in readers by teasing viewers with a brief insight as to what’s inside on the front cover, “NME” tries to draw in readers by standing out against other magazines and being loud and dramatic with its imagery.
The colour scheme is common throughout the issues that allow a consumer to pick the magazine out of a rack of many easily by its connection with red. The headlines are much more hyperbolised and over-the-top. They attempt to make out that a “battle” is happening between two bands or artists such as My Chemical Romance vs. Panic! At the Disco and Blur vs. Oasis. Doing this entices the customer to read the magazine to find out the latest report on the “battle of the bands” when in reality the bands may not even know they are meant to have been battling. The Blur vs. Oasis contest is headlined as the “British heavyweight championship” which is used as a metaphor and likens the musical competition to a boxing match which is much more aggressive and full of emotion than two bands ‘fighting’ for the number 1 spot.
Whereas “Rolling Stone” used photoshopped images of professional photo shoots that portrayed the cover artist in a superlative light, the images on “NME” seem to have been taken by press photographers during love performances or cropped out of previous photo-shoots. This makes the magazine appear to be more “real” because on the surface it would seem it is not trying to glorify musicians but provide real news stories in the hope that readers will trust in this apparent loyalty and buy into the magazine. It also appears to be “hot off the press” as if they haven’t had time meet with celebs and interview them with a photo-shoot. It is more likened to a tabloid newspaper that creates stories from rumours or imagination without ever talking to the celebrity in question.
The similarities in the two magazines are that they both use a similar format in that they use a cover image, headlines, titles, and feature the issue number, date, price and a barcode.
The colour scheme is common throughout the issues that allow a consumer to pick the magazine out of a rack of many easily by its connection with red. The headlines are much more hyperbolised and over-the-top. They attempt to make out that a “battle” is happening between two bands or artists such as My Chemical Romance vs. Panic! At the Disco and Blur vs. Oasis. Doing this entices the customer to read the magazine to find out the latest report on the “battle of the bands” when in reality the bands may not even know they are meant to have been battling. The Blur vs. Oasis contest is headlined as the “British heavyweight championship” which is used as a metaphor and likens the musical competition to a boxing match which is much more aggressive and full of emotion than two bands ‘fighting’ for the number 1 spot.
Whereas “Rolling Stone” used photoshopped images of professional photo shoots that portrayed the cover artist in a superlative light, the images on “NME” seem to have been taken by press photographers during love performances or cropped out of previous photo-shoots. This makes the magazine appear to be more “real” because on the surface it would seem it is not trying to glorify musicians but provide real news stories in the hope that readers will trust in this apparent loyalty and buy into the magazine. It also appears to be “hot off the press” as if they haven’t had time meet with celebs and interview them with a photo-shoot. It is more likened to a tabloid newspaper that creates stories from rumours or imagination without ever talking to the celebrity in question.
The similarities in the two magazines are that they both use a similar format in that they use a cover image, headlines, titles, and feature the issue number, date, price and a barcode.
Research - Magazine Cover Analysis 1
The first magazine I have chosen to analyse is “Rolling Stone”. The magazine is one of the worlds most prestigious and well known. After a quick scan of the most recent covers of the magazine it is immediately obvious that nearly all of them feature alluring images of the months biggest feature star. A relatively equal combination of men and women stars feature, which allows its target audience to widen because of its appeal to both sexes.
The provocative nature of the images is a clever marketing ploy because the editors know that sex sells. As a customer who would walk past this magazine in a shop, the appealing images would grab my attention and I would be enticed to look inside or buy the magazine. It is also evident that the cover image dictates the front page as it spreads over the entire length; there is no other image distracting from the main article, only writing. The images also overlap the title which allows a fuller picture to be shown but also advertises to the world that “Rolling Stone” considers itself influential enough to not advertise the title, they are confident people will relate to the magazine with just a snippet of the title.
The colour schemes are very simple but effective. The colours are mainly black, white, reds, blues and the occasional variation. The simplicity allows for a less cluttered and tidier viewing on first glance, the image can be seen clearly and is the main focus, and the headlines are also made clear without distracting from the cover image. The simplistic scheme also allows a consistency to be maintained throughout different issues so that the magazine forms its own style and look that people associate with the magazine. The headlines use clichéd phrases such as “heart throb” and “bad girls” but in doing so gives just enough information for the reader to have a curiosity to look inside and read. Compared to other magazines the headlines are very minimal, there are not many at all. The majority of the writing is simply listing celebrities so that if the consumer sees the name of a celebrity they enjoy following or are interested in they will pick up or buy the magazine to see the latest news on that particular person. The front cover hosts the magazines website, issue number and date, the price and a barcode.
The provocative nature of the images is a clever marketing ploy because the editors know that sex sells. As a customer who would walk past this magazine in a shop, the appealing images would grab my attention and I would be enticed to look inside or buy the magazine. It is also evident that the cover image dictates the front page as it spreads over the entire length; there is no other image distracting from the main article, only writing. The images also overlap the title which allows a fuller picture to be shown but also advertises to the world that “Rolling Stone” considers itself influential enough to not advertise the title, they are confident people will relate to the magazine with just a snippet of the title.
The colour schemes are very simple but effective. The colours are mainly black, white, reds, blues and the occasional variation. The simplicity allows for a less cluttered and tidier viewing on first glance, the image can be seen clearly and is the main focus, and the headlines are also made clear without distracting from the cover image. The simplistic scheme also allows a consistency to be maintained throughout different issues so that the magazine forms its own style and look that people associate with the magazine. The headlines use clichéd phrases such as “heart throb” and “bad girls” but in doing so gives just enough information for the reader to have a curiosity to look inside and read. Compared to other magazines the headlines are very minimal, there are not many at all. The majority of the writing is simply listing celebrities so that if the consumer sees the name of a celebrity they enjoy following or are interested in they will pick up or buy the magazine to see the latest news on that particular person. The front cover hosts the magazines website, issue number and date, the price and a barcode.
Research - Music Video Analysis 2
JLS – One Shot
“One Shot” is a single by boy band JLS set to be released in 2010. It is a completely different type of video to “For An Angel”. To begin with the genre is different, it is simply a pop song, possibly contemporary R&B and the difference in genres reflects the different conventions seen in each. In “One Shot” the imagery is less realistic and is more professionally choreographed and manufactured than “For An Angel”.
As pop videos go it is a relative simple take on music promotion and that is why I chose to analyse it. The group can be seen in only one location dancing a well-choreographed dance sequence in time with the music. The location is a creatively lit room with ever-changing lights that reflect the mood of the music. The costumes are significant because they are extremely modern and fashionable, obviously very expensive and have been carefully considered because in the modern world, people’s choice of clothing affects how they are perceived. Already there are people discussing on YouTube and Google what they think of the chosen outfits and this reflects the importance that fashion and costume has to an audience and what they think of the video and therefore ultimately the music itself.
The group is performing the track and their singing is lip-synced to the lyrics, which is a classic convention of music videos. The emotion displayed by the group reflects the mood and the lyrics of the song as it progresses. The song lyrics are like a story in how they begin contemplatively and by the end the lyrics have progressed to positivity and the emotion expressed by the group reflects this in how they are moody to begin and by the end are smiling and notably happier. Although the video is shot in one location the editing is still very fast. There is a constant switch between different types of shots - long, medium and close ups of individuals’ faces and emotions at important part of the song and when it is there turn to sing. The editing transitions are fast, simple cuts that are always in time with the beat of the music and this makes sure the speed of the video is fluent and not dissonant or noticeable to the viewer.
Research - Music Video Analysis 1
Paul Van Dyk – For An Angel
“For An Angel” is a trance track originally produced in 1998 by trance genius Paul Van Dyk. Trance music, especially at it’s peak in the mid 90’s, was produced proudly by its artists as a means of escapism for its listeners. The videos reflect the purpose of the music also. They often bare no relation to the meaning of the song but instead attempt to accentuate the ‘trance’ experience by being abstract, graceful and smooth flowing.
“For An Angel” uses an effect that makes the video seem as if it has been filmed on a personal camcorder and sped up. Although the video is sped up, the shots features scenes in which a few minutes of footage may have passed in real time but hardly anything has changed. This helps to induce the trance feel to the song as it conveys to the reader that relaxation is key and time is not of the essence. It presents the idea that life does not have to be fast paced and this allows the viewer to sense the trance aura. The quick passing of times allows a graceful motion to be viewed like the moving of the clouds or travelling across the sea. This is also soothing to the viewer.
There is however a few key aspects that are typical of a trance music video. The location is important because it is set and filmed on a passionate Riviera in Mexico. The relaxed lifestyle of remote locations on earth is what trance music advocates and these type of locations are regularly seen in trance music videos, most notably Chicane’s “Offshore” (1997) and Push’s “The Legacy” (2000). Although there is not a definite narrative, the video does follow a male character as he is seen in various locations simply relaxing. The majority of the video however focuses on the nature, animals, wildlife and culture of the location. There are a lot of establishing shots that help emphasise the importance the location has to the music and the videos zeitgeist.
The editing is very significant to the video as well. There are a large range of shots but mainly long and establishing shots which allow the audience to view the vast landscape and beauty of the areas shown and does not attempt to focus the narrative on any particular person or event, the video is very open. The camera is used to great effect in how it is constantly zooming and panning in and out and in various directions. This allows the viewer to feel as if they are being taken on a journey by the camera and is another way the video accentuates the trance notion. It is also purposefully shaky which portrays the idea that the video is being shot with a standard camcorder. This makes the video personal to the viewer as it conveys the feeling that we are being shown a video that was created on a personal level by an individual. The audience can relate more easily to this, especially if they are watching the video alone, and the connection created is another catalyst in conceiving the trance experience.
In terms of audience reception, I think this video is a negotiated reading (Stuart Hall) because when I watched this video I accepted the portrayal of a character escaping the business of urban life to relax in a foreign land but I also made my own interpretation as to why he was relaxing and I empthasise with the character and the video because I often dream of being in a warm far away place. The imagery the landscape connotes to me inspires my personal identity with the video.
“For An Angel” uses an effect that makes the video seem as if it has been filmed on a personal camcorder and sped up. Although the video is sped up, the shots features scenes in which a few minutes of footage may have passed in real time but hardly anything has changed. This helps to induce the trance feel to the song as it conveys to the reader that relaxation is key and time is not of the essence. It presents the idea that life does not have to be fast paced and this allows the viewer to sense the trance aura. The quick passing of times allows a graceful motion to be viewed like the moving of the clouds or travelling across the sea. This is also soothing to the viewer.
There is however a few key aspects that are typical of a trance music video. The location is important because it is set and filmed on a passionate Riviera in Mexico. The relaxed lifestyle of remote locations on earth is what trance music advocates and these type of locations are regularly seen in trance music videos, most notably Chicane’s “Offshore” (1997) and Push’s “The Legacy” (2000). Although there is not a definite narrative, the video does follow a male character as he is seen in various locations simply relaxing. The majority of the video however focuses on the nature, animals, wildlife and culture of the location. There are a lot of establishing shots that help emphasise the importance the location has to the music and the videos zeitgeist.
The editing is very significant to the video as well. There are a large range of shots but mainly long and establishing shots which allow the audience to view the vast landscape and beauty of the areas shown and does not attempt to focus the narrative on any particular person or event, the video is very open. The camera is used to great effect in how it is constantly zooming and panning in and out and in various directions. This allows the viewer to feel as if they are being taken on a journey by the camera and is another way the video accentuates the trance notion. It is also purposefully shaky which portrays the idea that the video is being shot with a standard camcorder. This makes the video personal to the viewer as it conveys the feeling that we are being shown a video that was created on a personal level by an individual. The audience can relate more easily to this, especially if they are watching the video alone, and the connection created is another catalyst in conceiving the trance experience.
In terms of audience reception, I think this video is a negotiated reading (Stuart Hall) because when I watched this video I accepted the portrayal of a character escaping the business of urban life to relax in a foreign land but I also made my own interpretation as to why he was relaxing and I empthasise with the character and the video because I often dream of being in a warm far away place. The imagery the landscape connotes to me inspires my personal identity with the video.
Research - Music Video Conventions
Form – There are three types of music video.
Either a performance video (Band Aid’s “Do They Know It’s Christmas”) or narrative video
(Coldplay’s “The Scientist”) or possibly a combination of the two (Justin Timberlake’s “What Goes
Around… Comes Around”).
Marginly more abstract videos that have a direct link to the music but not as obviously. Possibly
through beat, performer, theme/mood. Good Example is Kylie Minogue’s “Come Into My World”.
Completely abstract short movie that bears no resemblance to the song it is accompanying. Good example is Daft Punk’s “Da Funk”.
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Performance – Close-ups used to show authenticity with singer and musicians lip syning and playing correctly. Extreme Close Up’s of drum sets, guitar necks, microphones and mouth etc. Sweeping crane shots of crowd.
Solo Artist performance – same as above often featuring dance sequences. Much more intent on artist and their actions. Often a parallel narrative that the solo artist becomes a part of.
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Camera – fast paced editing to mimic pace of music. Extreme close up on lips or face of artist is common. Fast dolly shots and pans/tilts, keeps pace quick so the viewer doesn’t mind watching it over and over again as it is not like a film that is meant to be watched once, the more the audience wish to watch the song the more they will hear it – promotion.Costume – artists now almost always have a complete makeover before filming music videos. They look immaculate and make viewers like them. The clothes and props are carefully selected to reflect the mood of the song but also to look as good as possible at the same time. A lot of videos for electronic music tend to be very provocative because they reflect the promiscuous element of the music and scene surrounding it. Artists regularly look too good to be human in the videos and audience can sometimes be shocked by the difference professional makeup and production and post-production techniques has on a person.
Mise-en-scene – extremely important to a music video. Artists who have extended careers have constant image changes throughout their career. With each new video a new tone, mood and look for the artist is produced so it is important that for mise-en-scene remains consistent for each video so the juxtaposition between other videos is more apparent, allowing the audience to be impressed with an artists versatility.
Research - History of the Music Video
1894 - Illustrated songs were created - a collection of still images played on a slideshow in time with music.
1927 – “Talkies” began with Al Jolson’s “The Jazz Singer” meaning film was now being produced synced with sound.
1959 – “The Big Bopper” coined the term “music video” as the rise of television was apparent meaning artists could now be seen on TV performing songs.
1964 – The Beatles starred in first feature film “A Hard Day’s Night”.
1964 – Top of the Pops launched showing performances from the current weeks bestselling artists.
1981 – MTV (Music TeleVision) is launched creating a channel dedicated to playing music videos. This meant that artists from thereon attempted to push the boundaries of the music video because it was now a distinct way of promoting a single and boosting sales/chart performance.
1983 – Michael Jackson’s “Thriller” lasted for 14 minutes and cost $500,000 to film, proving that music videos were now an essential part of music marketing.
1992 – MTV began listing directors along with the artists and song credits. This showed that the music video had become a respected medium and directors could make a career out of music video directing alone.
1990’s and 2000’s – Directors attempt to push the boundaries of music videos as it become a means of producing short films, some not reflecting the song it is promoting at all. Directors such as Michel Gondry and Hype Williams have their career kick-started because of their performances in directing music videos. Even renowned film directors are commissioned to direct music videos. Some notable examples include Martin Scorsese, David Fincher and Rupert Wainwright.
2005 – The social networking site YouTube is launched allowing a whole new means of reaching an audience and exhibiting videos because it is faster and easier.
Research - What is a Music Video?
A music video is a short film or video that accompanies a piece of music. Modern music videos are made and used as a marketing device intended to promote sales. Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action.
Decision
Between the three of us we have decided to the album release option.
We have chose this because we all have a keen interest in music, are familiar with music videos recent and old and understand the codes and conventions used when making one. We are excited at the prospect of choosing our favourite songs to make a media package for.
Also, Rob and myself study A2 Film Studies and at the same time we are creating a short movie for that subject so the variety will be in our favour.
Assignment
During our first media lesson we were given the briefs to our coursework projects. There were several projects that we were given the choice of doing but the majority we immediately dismissed because they did not appeal or seem interesting to us. There were however, two that we did find appealing -
A promotion package for the release of an album, to include a music promo video, no longer than five minutes duration, together with:
- A cover for its release on DVD
- A magazine advertisement for the DVD
A short film in its entirety, lasting approximately five minutes, which may be live action or animation or a combination of both, together with:
- A poster for the film
- A film magazine review page featuring the film
Welcome
Welcome to my blog. This is where I will showcase all of my A2 Media Studies Coursework in chronological order for presentation to be examined.
My name is Mitchell Hickman, I attend New College Telford and my tutor for Media Studies is Harvi. I will be working in a group consisting of myself, Robert Glass and Ben Scott.
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