Evaluation -

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

Editing – zooms in on bens face, comedy aspect tongue in cheek similar to music videos (find one its in) and mention what time its at.

Sound – edited from original so that after break carries on at a climax rather than a cadence so that more enjoyable to watch,more continuity.

Video effects – the line effect on the stripping scenes to appear as if it is being viewed from a low quality secretive camera, makes the reader more curious about the action because of its secrecy, they feel like they are seeing something they shouldn’t be seeing which is more exciting for them.

Titles – opens with name of song which Is common in most music videos to give the audience the title of what it is so they can look out for it in future, good for advertisement etc. credits are not so similar to music video conventions but it was something we used that I think worked well. Playing the song over again on the credits allowed for a more fulfilling viewing experience for the viewer. Showing the outtakes on the credits helped on the comedy aspect, similar to films such as hangover or dodgeball.

Transitions – transitions used at start slow fading makes the beginning slow pace, the juxtaposition between this and the main video fast paced editing makes the comedy aspect more noticeable and heightens the affect.

Events – features the main singer miming the lyrics to the song and also musicians playing the song in an alternative environment, this happens in most music videos (find a good one and print screen). Parallel to this though is a plotline of the male stripper alongside the artist creating the music, two parallels alternating seen in a lot of videos (show one).

Mood – the lighting and effects added to the video create a warm mood because of the use of red and yellow warm and appealing colours. (name the effects and where they are used) This appeals to the mood of the song, contrasts nicely with the lyrics of the song “baby take off your clothes” as stripper is taking off clothes. The lyrics of a song are important to its integrity and the music video has to portray this aswell, maintaining close proximity to the songs lyrics is always seen I nearly every music video – the video is created to represent the song not the other way round so this has to be remembered throughout. Some artists choose to use the music video production as a way of showcasing and having a go at creating a piece of arthouse short movie as seen in (show one that has) but nearly always although they do this there is a connection to the music in someway.

Has a little bit of dialogue at the end to show that they are real people included in the music allows the audience a brief insight into the personality of the musicians hopefully making the artist and therefore song and video more likeable to the viewer.

Having hark the herald angels sing is a good introduction to the song, again the juxtaposition between that and the subsequent song (you can leave your hat on) is comedic and when the main song does eventually start it is more of an anticipated start because of the build up previously rather than the song starting immediately and waiting for the chorus and musical aspects of it to be the climax alone, the video can help accentuate the songs enjoyment and affect on audience.